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Developing a Buyer Persona
As the marketing director, you have been assigned the task of creating a buyer persona for your company. Use the information from the course materials and from conducting additional research to answer the following questions: What is the role of research in developing a buyer persona? What information will you need to gather for your â€œideal customerâ€? How will the organization be able to use the buyer persona for marketing strategy development?
Your paper should be 1-2 pages (excluding the cover sheet and References pages) written in the correct APA writing style.