Marketing (Research session about Twitter) –


D.Use Cook Library’s Red Books database[link:] to determine ad spending

Our social media company is Twitter

1. Name of the CLIENT company you are researching:

2. Total advertising spend for this company in 2013, according to the Redbooks database:

3. Note any Year-on-Year (2012-2013) trends in where this company’s ad dollars are going.

4. List up to 3 NAICS codes (primary or secondary), with descriptions, for this company’s industry (pick the ones you feel reflect the company’s most important business lines).