Need marketing help with Corporate Level strategies –


  • The CSR debate centers on the nature of the firm in society. Why does the firm exist? Most people would intuitively answer: “To make money;” that is, profit. Others argue that it has responsibilities that are social in nature; that is, people. And others argue that corporations have a responsibility to the environment. Milton Friedman, a former University of Chicago economist and Nobel laureate, eloquently argued: “The business of business is business.” Research this debate and provide a clear perspective of all sides of the argument.  1-2 pages; 1-2 references. APA