sony corporation an international innovator | cheapassignmenttutors.com
Read the case in the file and answer the 4 questions below.
1. Do you see Sony as an innovator in its industries of electronics, semiconductors, computers, video games, and telecommunications equipment? Why or why not?
2. Sony has a vision of â€œusing our unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment.â€ The mission is even clearer. Sony is â€œa company that inspires and fulfills your curiosity.â€ Does Sony inspire and fulfill your curiosity? Why or why not? Explain.
3. Sony has 12 core segments in its business. Is this too many or not enough? Are todayâ€™s companies diversified like they used to be a few decades ago? Can Sonyâ€™s 12-segment business model be sustainable?
4. The Future Lab Program, which is a part of Sonyâ€™s investment in R&D, embraces an approach to technological R&D that emphasizes an open creative environment and direct lines of communication with society, with the end goal being to co-create new lifestyles and customer value. Does Sony create significant customer value? Does Sony create new lifestyles?